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First, Coca-Cola’s new brand of “pure” bottled water, Dasani, was revealed earlier this month to be tap water taken from the mains. Then it emerged that what the firm described as its “highly sophisticated purification process”, based on Nasa spacecraft technology, was in fact reverse osmosis used in many modest domestic water purification units.

If you need more prodding to turn you into a cynic when it comes to multi-national corporations… Ludicrous, really, isn’t it?

Via: The Guardian