I was looking around the Apple Online Store earlier today and discovered an impressive feature I hadn’t seen before: live chat with a store employee.
You can buy three different English keyboards at the Apple store:
I was trying to find out which was the proper keyboard to buy for a UK layout. The description on given on each product’s page is identical, leaving me none the wiser. I wanted to be sure I’d get the correct one, as sending items back to online stores is a chore. I was wondering how I’d find out.
Suddenly, next to the search box, a “Chat” link faded into view. I tried to get a screen grab of this later, but the link stubbornly wouldn’t appear. I did manage to somehow select the area where the link would be:
I clicked Chat and lo and behold a chap named Marcus asked if I required any help. I said I did, outlined my problem and provided a link to the keyboard I thought would be correct. He told me the one I’d selected should be the right one, after checking I wanted one with a “Â£” key.
I haven’t seen this level of assistance on a website before, but there it was when I needed it, allowing me to solve my problem in just a few moments.
(“Apple Keyboard – English” is the correct one, if you are wondering)