Walk the way Smurf Village walks
Free apps with in-app purchases made up 48 percent of total App Store revenue according to Distimo, while paid apps with in-app purchases accounted for 24 percent and the remaining 28 percent came from paid-only apps.
Gateway drugs are gateway drugs, whatever the platform it would seem. I have noticed the consistent position of “freemium” games within the top-grossing lists for a few months now, such as the aforementioned blue people/white hats app. It would seem the in-app purchase of cows is a sure-fire money winner, presuming the cows are cute and the price right.