New wrinkle cream helps fight the signs of scientific evidence

Dean Burnett deconstructs the bunkum afflicting “beauty” products and their presentation to the public.

Now, I’m sure this experiment was completely thorough and conformed to rigorous scientific standards. I wouldn’t wonder why the “miracle” ingredient (A-F33, or Amino Fill 33) is only seemingly referenced in other, parroted press releases from Avon, the company that could make millions from this “breakthrough”. I’d have thought that a protein that can penetrate the protective epidermis and increase collagen and elastin output, effectively but safely altering the processes of the extracellular matrix, would be of substantial scientific interest. But no, no sign of it in any journals I could find. Odd, that.

Marketeer science we could call it? Or just keep with the existing bullshit?